Your offer sucks because it’s about you, not them

Most offers fail because they are written like a diary entry

I want to sell this

I think this is valuable

I built this for six months

Nobody cares

Buyers have one thought in their mind

What’s in it for me

If your offer answers that instantly

You win

If it doesn’t

You lose

Here’s what bad offers sound like

“I built the most advanced SEO tool using GPT-4 and custom algorithms”

Here’s what good offers sound like

“Get 10,000 words of SEO content done for you in under 30 minutes”

Same product

Different focus

One is about you

One is about them

When you frame your offer, cut out anything that sounds like a pitch about your journey

Your audience is not your therapist

Talk about outcomes

Talk about ease

Talk about savings

Talk about speed

Talk about status

That is what sells

How to flip your offer

1. Write down what you want to sell

2. Ask yourself “Why would anyone even care”

3. Rewrite the pitch until it screams benefits, not features

If you make them feel the win before they pay

You have already sold it

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Stay hard,

meho